XNO is a streetwear brand built around limited drops, bold visual identity and community-driven releases. The project covered the full development of the brand, including its digital presence, product designs and campaign concepts.
I handled the creative direction for XNO, developing the website, visual identity, garment designs and campaign visuals while maintaining a consistent tone across all releases.
The website and brand identity were designed to reflect XNO’s streetwear positioning. Minimal layouts, strong typography and controlled use of visuals were used to create a recognisable online presence that supports product drops and storytelling.
Alongside the digital platform, garment designs and campaign visuals were created to support each release. These assets were developed to work across multiple formats, helping build momentum and consistency around every drop.
